Comprehensive visual identification and yappco online yappco.bio
Below you will find a description of the biggest potential problems that we define as challenges in our company. We count on ambitious inquiries and constant raising of the bar.
After many years of working together and building a close-knit team, we realized that we need to have a common focus. Before starting each implementation, we determine exactly what goals we want to achieve.
What would hard work be without stopping for a moment and looking at the developed and unique solutions? ;) Below we will show some of the projects that we can boast of.
The biggest challenges
When the excitement of the brainstorming session subsided, it was time to create a concrete plan. Coordinating the work of several teams is a big challenge, especially since we had to involve external companies for the final effect.
The first and basic step was to create a logo and a key visual, which will be able to be guided by subsequent teams taking care of communication from the very beginning. Both on the client side and for documentation or social media activity.
The second step is to determine the types of products that will be created in the first stage, since the target list assumed several dozen products in different packages and capacities. The sum of variants of target designs of labels and cartons exceeded several hundred pieces. We decided to choose the most important series to start with. Thanks to this, we were able to gain a little more time to refine them, introduce appropriate modifications and create a unique identification, the purpose of which was to rank the product in the premium segment.
The goals we set ourselves
Creating a unique logo that will give its elements the character of a brand based on Apple.
Designing dozens of packaging and label designs. To identify the best solution for fast, optical identification of products on the shelf.
Responsive web design
Designing a dedicated graphic garment, created in the lo-fi / hi-fi wireframe design process. Presentation of views in multiple resolutions and tablet and mobile versions.
Establishing permanent cooperation regarding the development and operation of the online store. Implementing new solutions and responding to the needs of the dynamically changing e-commerce market.
The project we created
Responsiveness of the pages
The design of the online store has been prepared for use primarily on mobile devices. The analysis of competition and verification of the type of device that potential buyers can use was in this, as in many other cases, Zero-One-mobile must be perfected.
Applied elements on the page
We conducted competition research with the help of such tools as e.g. Brand24 and Answer the public.
Logo design and key visual were done in Adobe XD.
We used the full Adobe XD/PS/AI environment to create packaging and label designs.
The store is programmed in PHP. WP/Woocommerce technology and clean Front-end code.